References to television pitchman Bill Mays' trademark image were everywhere at his funeral Friday near Pittsburgh. Most mourners wore stickers showing a cartoon image of his distinctive bearded face. The six pallbearers eschewed suits and instead wore bright blue button-down shirts like the ones Mays wore on TV. At the conclusion of the ceremony, they gave a "thumbs up," just as Mays did at the end of one of his commercials. Mays, whose high-energy hawking turned products like OxiClean from infomercial curiosities into mainstream successes, was remembered as a pop culture icon who never forgot his hometown or spiritual roots. "He sold more OxiClean than Andy Warhol sold Campbell's Soup," cousin Dean Panizzi said in eulogizing Mays and...